By planning social media posts, you can maintain consistency and continuity in your social media communication. This is especially important if you want to create a consistent and recognizable brand image across different social platforms.
By scheduling social media posts, you can be sure to reach your target audience at the right time. For example, you can post during peak hours or on days when your audience is most active on social media.
Time and resources
Scheduling social media posts saves time and resources because you can create content in advance and schedule its publication, rather than posting in a random and disorganized manner.