Search engines are one of the main means by which users find websites. The search engine uses complex algorithms to rank and present the search results most relevant to the user’s query.
It is important to create a website structure that is intuitive and easy to navigate and to use sitemaps to help search engines understand the structure of the site and index its pages.
Not just keywords
Using new technologies to make your site faster and more accessible will increase the score you receive from search engines and improve your ranking in searches.
Through various tools, it is possible to monitor site performance and adjust the site and its content as needed.